How to Advertise: What Works, What Doesn't and Why
by Kenneth Roman,Jane Maas,Martin Nisenholtz
ISBN 13: 9780749444624
Format: Paperback (240 pages) Publisher: Kogan Page Published: 03 Sep 2005
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Writing That Works, 3rd Edition: How to Communicate Effectively in Business
by Kenneth Roman,Joel Raphaelson
ISBN 13: 9780060956431
Format: Paperback (208 pages) Publisher: Collins Reference Published: 22 Aug 2000